Costumer service for the sake of customer service

João Ritter
2 min readMar 8, 2019

I’ve been reading many people tout good customer service as a pivotal attribute for entrepreneurial success. From the same people, I tend to read that entrepreneurial success from an investors perspective tends to be the becoming of a billion dollar company. To these minds, good customer service is part of the means to the end of becoming a billion dollar company.

I agree that service is an important factor of great experiences and having an end of a particular valuation is a good proxy, but service should be a more sought-after end in and of itself – both in business with customers, and in life with the feelings and universe around and within.

The means to this end of service tends to heavily lean on effective communication.

A dollar is a proxy for something of value, and so if we truly valued our collective experience here, we’d create a capitalism entranced by optimizing customer service, not the dollar, and not time.

The products we’d make and market would be built to optimally service our customers just as our responses to questions, requests, ideas, and feedback would. Instead of a “business” or an “app” or a “government”, we’d just think of them as “customer services” perhaps. We would treat the people we have the opportunity to serve with as much pleasure as we may feel stumbling upon a twenty dollar bill.

I think money tends to genuinely come as a consequence of working towards this end, but may be less valuable than the journey itself. If so, we should then reinvest the money into other people who want to make great human services.

Dollars are breathtakingly a universally understood and accurately translated vocabulary, but we can’t forget that its abstractness makes it a hollow thing to work towards.

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