Metaphors

João Ritter
1 min readSep 4, 2018

I am a human being, and so I am wasteful. I consume things all day, like air. I also produce heat all day, plenty of noise, and a nuts conscious experience. By participating in this physical universe, I produce and consume. It’s at least a pretty compelling metaphor of what I do by default.

Another cool metaphor of our bare natural existence is that we’re just participating in change all the time. I’m just changing cold air around me to hotter air, while inhaling it to infuse my red body juices, while reverberating it with every movement. By default, all I do is create change. That may even be redundant. All I do is create.

This isn’t at odds with the producer-consumer metaphor, it’s just a different way to tell the story of truth.

Metaphors are used to drive consensus by creating a sense of communal understanding. Finding better metaphors is finding better understanding, and it seems as though as a conscious nature we’re striving for the successes of better approximating our truth. In this sense, any new metaphor that claims to be worthy of entertainment is competing with other available metaphors for attention, public confidence, and personal conviction — like, a marketplace.

Metaphors are also used to appreciate the shared unknown, complexity, spontaneity, and lack of certainty that we are as nature. This is surely a flavor of understanding in and of itself. In this sense, any new metaphor is a work of art.

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